浅谈数据挖掘在短信增值业务中的应用  

The Application of Data Mining in Message Value-added Service

作　　者：施刚[1,2] 

机构地区：[1]苏州大学,江苏苏州215000 [2]南京人口管理干部学院,江苏南京210042

出　　处：《科技情报开发与经济》2009年第3期117-119,共3页Sci-Tech Information Development & Economy

摘　　要：通过对江苏某电信公司的"A计划"短信增值系统的分析,简要阐述了数据挖掘技术在其中的几点应用,指出在数据挖掘指导下特定的针对性客户营销策略在增加企业用户数量和提高用户质量方面有显著效果。Through the analysis on the message value-added system of ＂A Plan＂ made by a certain telecommunication company in Jiangsu Province, this paper expounds briefly several applications of data mining technology in it, and points out that the featured purposeful customers＇ marketing strategy under the guidance of data mining obtains obvious effects in increasing the users number and improving the users quality.

关 键 词：数据挖掘技术 短信增值业务 营销策略 

分 类 号：TN929.5[电子电信—通信与信息系统]