经济萎缩下关于中国汽车自主品牌发展之路的探讨  

Probing into China automobile selfbrand development road with economy shrinking

作　　者：李静芳[1] 张赟[1] 林馥玲[2] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070 [2]南方医科大学

出　　处：《特区经济》2009年第2期222-223,共2页Special Zone Economy

基　　金：湖北省教育厅人文社会科学研究项目(编号:2008Y340)资助

摘　　要：2008年9月10日,雷曼第三季度巨亏39亿美元,德意志银行无意收购雷曼。11日,雷曼兄弟股价下跌40%。由此为开端,金融市场的信任危机引发全球金融海啸的到来。而实体经济由于失去金融后盾,全球市场进入衰退期。相对影响较小的中国市场,成为了国际大型集团的救命稻草。中国汽车行业中相对弱小的自主品牌如何在当今已经竞争激烈的市场中继续发展、壮大?是机会还是厄运?September 10, 2008, Lehman Brothers Hodings inc, in the third quarter of 3,900,000,000 U.S. dollars. Deutsche Bank has no intention to buy Lehman .Sept. 11, Lehman Brothers fell 40%. This was the beginning of the financial market＇s confidence in the global financial crisis triggered the arrival of the tsunami. The real economy due to the loss of financial backing, global market has entered into a recession. RelatiVely small impact on the Chinese market, has become a large international group of life-saving straw. China＇s auto industry is relatively weak brand in today＇s competitire market has continued to develop, grow？ It is bad luck or an opportunity？

关 键 词：汽车行业 金融危机 自主品牌 

分 类 号：F426.471[经济管理—产业经济] F426.82