“长尾营销”在手机音乐业务发展中的应用  

"The long tail marketing" application in the development of mobile music

作　　者：宋小妹[1] 

机构地区：[1]西安邮电学院经济管理系,陕西西安710061

出　　处：《西安邮电学院学报》2009年第2期119-121,126,共4页Journal of Xi'an Institute of Posts and Telecommunications

摘　　要：由长尾营销理论,分析形成利基市场的相关技术背景,阐述该理论对手机音乐业务发展的促进作用,它对传统商品营销模式提出了巨大挑战,以其独特的视角为利基产品提供了成功的营销策略。Through the long tail marketing theory, this paper analyzes the technology- related background of the formation of a niche market, expounds the promoter action of the theory on the development of the mobile music. The traditional mode of marketing is challenged. It provides a successful marketing strategy to the niche product with its unique perspective.

关 键 词：长尾营销 手机音乐 利基市场 个性化 

分 类 号：F713.50[经济管理—市场营销]