基于需求相似理论的内容产业对外贸易战略选择  

The strategic selection of content industry foreign trade based on preference similarity theory

作　　者：聂莉[1] 

机构地区：[1]广东金融学院财政传媒系,广东广州510521

出　　处：《广州大学学报（社会科学版）》2009年第2期49-53,共5页Journal of Guangzhou University:Social Science Edition

摘　　要：内容产业作为一个新的产业形态,在中国刚刚萌芽发育,但作为数字化背景下最具发展前景的产业方向,其反映了经济全球化进程中的产业结构变革趋势。当前,中国内容市场的巨大需求与内容生产匮乏间存在反差,对外内容产品贸易近年来连续出现严重逆差,因此,文章对林德的需求相似理论进行了扩展,建立了一个当前背景下中国内容产品对外贸易的理论模型,进而基于此提出我国内容产业对外贸易战略的现实选择。Content industry, a new form of industry in China, is in embryo, but it reflects a most promising direction for industry in digital context, a trend of industrial revolution, in the process of economic globalization At present, there＇s a gap between China＇s huge market demand for content and the lack of content production. And the content foreign trade in recent years shows a serious deficit. This paper builds a theory model for China＇s content product foreign trade by an extension of Linder＇s theory and proposes a strategic selection under current context.

关 键 词：需求相似理论 内容产业 对外贸易战略 

分 类 号：F49[经济管理—产业经济]