对江西红色旅游产品深度开发的探讨  

Discussion on the Further Exploitation of Red Tourism Product in Jiangxi

作　　者：伍艳玮[1] 

机构地区：[1]盐城工学院人文学院,江苏盐城224003

出　　处：《江西科技师范学院学报》2009年第1期44-46,共3页Journal of Nanchang Vocational & Technical Techers' College

摘　　要：红色旅游作为一种特殊的旅游形式,以其自身特定内涵和文化逻辑,受到了旅游者的青睐。近几年江西红色旅游发展较快,出现了在全国有影响力的、较为典型的红色旅游地。深度开发江西红色旅游产品,有利于江西旅游业的发展。本文重点从深度挖掘红色旅游产品的"红色文化"内涵,开发参与性红色旅游产品,结合资源特色、开发红色旅游精品三个方面来分析了江西红色旅游产品开发的策略。The red tourism, as a special travel form, wins tourists＇ favor for its distinctive connotation and culture. In recent years, the red tourism in Jiangxi has developed rapidly and some new influential and typical red tourism places have come to being. Further exploiting Jiangxi red tourism products will benefit the development of Jiangxi tourism industry. The paper analyses the exploitation strategy of Jiangxi red tourism products from the aspects of digging out the ＂Red Culture＂ connotation of red tourism products, developing the participative red tourism products and the top quality preductsof red tourism according to the resource features.

关 键 词：红色旅游产品 江西 开发 

分 类 号：F592.7[经济管理—旅游管理]