网络书店营销分类探讨  

Online Bookstore Classification for Marketing

作　　者：王丙炎[1] 李俊 

机构地区：[1]湘潭大学公共管理学院,湘潭411105 [2]武汉出版社,武汉430015

出　　处：《出版科学》2009年第2期85-86,90,共3页Publishing Journal

摘　　要：图书营销分类是书店陈列和揭示图书、指导读者查询和购买图书最基本的工具,具有导购和促销的重要作用,营销分类对于网络书店更加重要。本文对网络书店营销分类的原理及发展趋势进行了探讨。Marketing classification for online bookstore is an essential tool to show and organize books, to guide customer to search books. It has important functions in guiding customers buying and promoting sale. It is more important to online bookstore. The paper expounds the principle and trend of online bookstore classification systems.

关 键 词：网络书店 营销分类 

分 类 号：G235[文化科学]