试论体育旅游需求的创造  

On Creation Requirement in Physical Educational Tour of Physical Education Department

作　　者：张杰[1] 郑晓祥[1] 

机构地区：[1]宜宾学院体育系,四川宜宾644000

出　　处：《宜宾学院学报》2008年第12期91-93,共3页Journal of Yibin University

基　　金：宜宾学院社会科学研究课题(2006813)

摘　　要：从经济学与心理学的角度出发,分析消费者的体育旅游需求,认为体育旅游理应有适度地超前发展空间,并系统地提出了创造体育旅游需求的理念、市场取向与"产品"类型。In the article, from the aspect of economics and psychology, it analyzes what is required by the consumers during the process of the physical educational tour, and it represents the opinion that the physical educational tour should be provided with the adequate developing space in quirement of the physical educational tour, and advance after putting forward systematically the theory of creating the retendency of the market and type of the ＂consumption＂

关 键 词：体育旅游 需求 开发 创造 

分 类 号：F590.7[经济管理—旅游管理]