论中国财产保险公司的核心竞争力评价体系——基于BSC构建的核心竞争力评价体系  

作　　者：孙晶[1] 

机构地区：[1]南京大学商学院,江苏南京210093

出　　处：《保险职业学院学报》2009年第1期37-42,共6页Journal of Insurance Professional College

摘　　要：随着我国入世以来,保险市场逐步开放,面对资本雄厚、技术先进和经验丰富的外资财险公司,我国财险公司只有进一步提升自己的核心竞争力,才能在激烈的市场竞争中获得生存与发展的机会。但由于国内财险公司长期以来习惯于粗放式经营,对什么是核心竞争力、如何科学的评价核心竞争力,从而提升核心竞争力都不甚了解。本文试图结合我国非寿险业的特点来阐述核心竞争力的内涵、利用BSC平衡计分卡评价模型构建相应的评价指标体系,从而为有效地提升我国财险公司的核心竞争力提供切实可行的参考依据。With our country entering WTO, our insurance＇ s market has open to the outside step by step.Facing foreign property insurance companies which have abundant capital , advanced technique and rich experience , we must improve our company＇ s, core competence in order to achieve the development opportunity. Because our companies have used to crude management, they don＇ t know how to evaluate and improve company＇ s core competence. Based on characteristics of non - life insurance industry in China , we try to explain what is the company＇ s core competence and build the evaluation index system based on BSC and provide feasible reference on improving our insurance company＇ s core competence.

关 键 词：财产保险公司 核心竞争力 平衡计分卡 评价指标体系 

分 类 号：F84[经济管理—保险]