北京服装消费文化的变迁  

Development of Beijing clothing consumption culture

作　　者：刘元风[1] 

机构地区：[1]北京服装学院,北京100029

出　　处：《纺织学报》2009年第3期94-98,共5页Journal of Textile Research

基　　金：北京市哲学社会科学十五规划项目(05BJDWY045)

摘　　要：通过文案调查法与专家访谈相结合的方法,从历史发展的角度,收集与整理历史传承形成的北京服装消费文化,将中等收入阶层作为研究对象,重点考察20世纪初至新中国成立(反"传统"变革期)、新中国成立初期至1978年(大众趋同期)、1979—1984年(开放混杂期)、1985—1991年(享受攀比期)、1992—1999年(融合多元期)以及2000年至今(时尚个性期)6个发展阶段中,北京服装消费环境的发展变迁、服装选择偏好的发展变迁、中等收入阶层的服装消费心理变迁以及生活形态发展与变迁等,并提出促进中国服装消费文化成熟发展的可行方法。This paper combined the method of case study with the expert-interview. From the point of historical development, this paper researched and coordinated the elements of Beijing clothing consumption culture which were formed historically, then determined the middle income class as the research object. This paper reviews six periods as follows： from the beginning of 20^th century to the establishment of People＇s Republic of China （the transforming period of anti-tradition）, from the beginning of the establishment of People＇s Republic of China to 1978 （the period of mass assimilation）, from 1979 to 1984 （the period of opening and miseellaneousness）, from 1985 to 1991 （ the period of enjoying and comparing）, from 1992 to 1999 （the period of combining and diversifying）, and from 2000 till now （the period of showing individuality fashionably）. According to these six periods, this paper has researched the development of Beijing clothing consumption environment, clothing choice preference, the clothing consumption psychology of the middle income class, and their life style, etc, made a conclusion and raised the feasible method to promote the development of Chinese clothing eonsumption culture into maturity.

关 键 词：服装 消费文化 消费环境 选择偏好 消费心理 生活形态 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]