科普片的创作与受众认知规律的和谐性研究——以《数字化农业》为例  

The Harmony Study on the Creation of Science Film and Receivers’Cognitive Laws——Taking"DigitalAgriculture" for Example

作　　者：谭英[1] 潘学标[2] 赵士文[1] 李庆风[1] 

机构地区：[1]中国农业大学媒体传播系,北京100193 [2]中国农业大学气象系,北京100193

出　　处：《科普研究》2009年第1期24-29,共6页Studies on Science Popularization

摘　　要：本文通过对受众认知规律及声像作品传播效果的层级性的理论分析,结合科普片《数字化农业》的创作,得出以下结论,即音像制品创作与受众认知结构有密切关系,科普音像制品的传播效果好坏与受众的认知结构与规律是否和谐有直接关系,即在信息作用于受众的心理层面,受众的关注程度或知晓程度(选择注意)是受众对作品理解程度(选择理解)的基础;受众的理解度(选择理解)是其赞同度与信奉度(选择记忆)的阶梯;赞同度与信奉度(选择记忆)是接受信息的结果。在创作科普音像作品的过程中,应重视选题调研工作、纯净创作目的、注意内容定位和科学内涵、重视受众的认知规律与叙事技巧,努力做到作品价值观的渗透与受众心灵的和谐交互,从而达到启迪公众热爱科学、理解科学、掌握科学技术,提高公民科学素养的目的。Through the theoretical analysis of the hierarchy of receivers＇cognitive laws and the communicating effect of video and acoustic works, based on the creation of digital agriculture which is a science film, this article reaches the following conclusions：The creation of video and acoustic works is closely related to the receivers＇ cognitive structure, the communicating effect of scientific video and acoustic works is directly related to the harmony of receivers＇cognitive structure and laws. It means that receivers＇psychology, care degree or the awareness （selective attention） to the information is the base of receivers＇ understanding （selective perception） of works.The receivers＇ understanding （selective perception） is the step of their acceptance and belief （Selective Retention）, their acceptance and belief （Selective Retention） is the result of information accepting.During the process of creating scientific video and acoustic works, we should concern about the subject-researches, clean the creation goal, take a look at the content location and scientific intension, care more about the receivers＇ cognitive laws and narrative techniques, effort to make the harmonious mutual interaction between the works＇ value and receivers ＇soul, thus to edify people to love science, understand science, master scientific technology, improve people＇s scientific literacy.

关 键 词：科普音像制品 创作 受众 认知规律 和谐 

分 类 号：J953[艺术—电影电视艺术]