造船产业品牌传播初探  

Exploring On Spreading of Shipbuilding Industrial Brands

作　　者：张天龙[1] 陈圻[1] 杨有权[2] 

机构地区：[1]南京航空航天大学经济管理学院,江苏南京200016 [2]中国船舶重工集团公司郑州机电工程研究所,河南郑州450015

出　　处：《中国造船》2009年第1期133-137,共5页Shipbuilding of China

摘　　要：从造船产业品牌传播的基本内容、作用、特点和方法入手,阐明造船产业品牌传播的实质是造船企业文化整合的传播和造船企业与客户互动的过程。在此基础上,给出了改善造船产业品牌传播的建议。By studying the main contents, functions, characters and manners related to, the spreading of shipbuilding industries＇ brands, the essence of the spreading of brands is clarified. The spreading is the integration of corporation culture into the corporation brand, as well as interactive communication between corporation and customers. Based on above discussions, some advices for promotion of the spreading of shipbuilding industrial brands are presented.

关 键 词：船舶 舰船工程 产业品牌 传播 

分 类 号：U673.2[交通运输工程—船舶及航道工程]