旅游地形象设计的地点观建构原理  

The Principle for Constructing a Place Concept in the Image Design of Tourism Destination

作　　者：张中华[1] 王兴中[2] 

机构地区：[1]西安建筑科技大学建筑学院,陕西西安710055 [2]西安外国语大学人文地理研究所,陕西西安710061

出　　处：《云南师范大学学报（哲学社会科学版）》2009年第2期57-63,共7页Journal of Yunnan Normal University：Humanities and Social Sciences Edition

基　　金：国家自然科学基金(40471043)项目成果之一;国家社会科学基金资助项目(06XSH010)

摘　　要：地方(Place)是一个充满经济社会文化意义的空间,人们日常生活行为承载的地点也称为场所,地点理论从人的认知角度来认识人与地方之间的关系。旅游地是一个具有多重行为(经济与文化)意义的空间,旅游地的地方特性彰显出游客对旅游地的地方感;人对地点特性(文化和景观的差异性)感知基础上,建构出了对旅游地的感知形象。本研究试图从人本主义空间观—地点理论研究的视角出发,以人对地点的认知规律切入,探讨旅游地形象设计的空间"地点观"建构原理。Place where people pass their daily life is a space with rich social, economic and cultural implications. The place theory aims to interpret the relationship between man and place from the cognitive perspective. Tourism destination is a space with multi-dimensional （economic and cultural） meanings. The local features of a tourism destination reveals the tourist＇s sense of location/place towards it and his perceivable image of the tourism destination based on his perception of the local traits like cultural and landscape differences. The paper tries to explore the principle for constructing an image of the tourism destination based on the place theory and the people＇s cognition of location/place.

关 键 词：地点 地方感 旅游地 形象设计 

分 类 号：F590[经济管理—旅游管理]