网络经济对中国体育用品业营销模式的影响及对策分析  

Influence and strategy of sport products marketing during the era of network in China

作　　者：孙妍[1] 

机构地区：[1]山东体育学院日照校区体育社会科学系,山东日照276826

出　　处：《山东体育学院学报》2009年第2期24-26,共3页Journal of Shandong Sport University

摘　　要：在网络化高速推动经济的同时,经济也反过来推动网络市场,使网络本身将成为全球最大的新兴市场。借助当前体育用品业利用网络进行营销和网络营销的现状,分析我国体育用品业在寻求企业发展中遇到的问题,并提出体育用品网络营销的相关策略。As the net pushes the economy ahead rapidly, the network economy also brings the net market forward, resulting in the Intemet itself becoming the world＇s largest emerging market. Based on the character of utilizing the network to carry on sport products marketing, this paper analyzed China＇s sport products industry in search for enterprise development problems, and put forward the strategy of network marketing of sport products.

关 键 词：网络经济 体育用品 营销 

分 类 号：G80-05[文化科学—运动人体科学]