客源地居民对南京市重点旅游景区的感知差异研究——以苏、锡、常等七客源地为例  

Differences in Perception of Residents of Tourism Market to Nanjing's Major Tourist Destinations:A Case Study of Suzhou,Wuxi,Changzhou and Other Four Tourism Markets

作　　者：刘娜[1] 姜洪涛[1] 高倩[1] 

机构地区：[1]南京大学地理与海洋科学学院,江苏南京210093

出　　处：《旅游论坛》2009年第1期35-40,共6页Tourism Forum

基　　金：南京市旅游局委托课题<南京特色资源旅游客源市场调查研究>的成果之一

摘　　要：通过对苏锡常等7个客源地居民的抽样调查,获得丰富的基础数据,利用SPSS13.0软件统计分析,探讨了客源地居民对南京市重点旅游景区的知晓度、信息获取渠道、出游意愿以及出游偏好等方面的感知差异特征,并在此基础上提出一些相关营销建议。Through the sample survey of residents of Suzhou ,Wuxi,Changzhou and other four cities, the extensive and basic data are obtained. Software of SPSS13.0 is used to make statistical analysis to discuss the perceptual differences of the residents of tourism market in known, channels of access to information, will and preferences to Nanjing＇s major tourist destinations and other characteristics, Making some recommendations related to marketing. The paper provides a more objective theoretical basis for the development of the tourism market in Nanjing.

关 键 词：客源地居民 南京市 重点旅游景区 感知差异 

分 类 号：F592.7[经济管理—旅游管理]