上海体育会展的创新发展  

Innovation and Development of Sports Convention & Exhibition in Shanghai

作　　者：俞海滨[1] 

机构地区：[1]上海大学管理学院,上海200444

出　　处：《体育科研》2009年第2期22-25,共4页Sport Science Research

基　　金：2008年上海体育社会科学;决策咨询项目(TYSKYJ2008038)

摘　　要：分析了目前上海体育会展发展的优势以及出现的问题,提出了上海体育会展进一步发展的对策:关注市场动向,加大专业观众的培植,构筑好"品牌"主体,健全"资本"与"技术"两翼,继续清晰产权、完善行业规范,不断创新和学习。The paper analyzes the advantages and existing problems in the current development of sports convention and exhibition in Shanghai. It sets forth the measures for further development such as paying attention to market trends, cultivating professional visitors, forming the main body of the brand, strengthening capital and technology, continuing to clarify property rights, perfecting industry norms, innovating and learning continuously, etc.

关 键 词：上海 体育会展 创新发展 对策 

分 类 号：G80-05[文化科学—运动人体科学]