网络媒体与传统媒体议程互动——以杨丽娟事件为例  

Agenda Interaction Between Online Media and Traditional Media——In the Case of Yang Lijuan Event

作　　者：陶贤都[1] 隋明晓[1] 

机构地区：[1]湖南大学新闻与传播学院,湖南长沙410082

出　　处：《华中科技大学学报（社会科学版）》2009年第2期107-113,共7页Journal of Huazhong University of Science and Technology(Social Science Edition)

摘　　要：随着信息技术的发展,网络媒体兴起,在一定程度上改变了传统的"媒介间议程设置",将网络媒体与传统媒体之间的"议程互动"带入到传播学的视野之中。作为传播学上的一个重要理论,媒介间的议程设置对于研究和指导媒介设置公众议程具有重要的意义,文章通过对杨丽娟事件详细的内容分析,研究网络媒体与传统媒体之间议程互动的背景、方式、意义、局限性及其前景。With the development of information technology, the Intemet media in the making have to some extent changed the traditionally-existing inter-media agenda between the Internet media and the traditional media to the vision setting, and brought the agenda interaction of Mass Communication research. As an important theory of Mass Communication, the inter-media agenda setting is of great significance to our research and guides us to know how medias should set the public agenda. Hence, the paper chooses one of the important media events in 2007, Yang Lijuan event, as an example to analyze and research the backgrounds, approaches, meanings, limitations and prospects of the agenda interaction between Internet media and traditional media, with an attempt to provide some useful ideas on how medias should set the public agenda.

关 键 词：媒介议程 互动 网络媒体 传统媒体 

分 类 号：G210[文化科学—新闻学]