我国健身市场的现状与发展战略研究  

Present Status and Development Strategy of Domestic Fitness Market

作　　者：张先松[1] 蒋国勤[1] 龙艳[1] 杨金华[1] 李金凤[1] 刘福君[1] 

机构地区：[1]江汉大学体育学院,武汉430056

出　　处：《江汉大学学报（自然科学版）》2009年第1期109-112,共4页Journal of Jianghan University：Natural Science Edition

基　　金：湖北省教育厅人文社科重点研究项目(2007d197)

摘　　要：通过对我国健身市场及其从业人员的现状分析,从而较全面地掌握我国健身会所的规模、数量、锻炼群落的分布和我国健身指导员培训的人数、社会需求及就业前景,并对我国健身市场的发展趋势做了预测和分析,提出了我国健身市场的发展战略与对策.Through the analysis of the present status of the domestic fitness market and its employees, to comprehensively grasp the size and the amount of the domestic fitness centers, the distribution of the exerciser community, the number of the fitness instructors that have been trained, and their social demand and employment outlook. The development trendency of the domestic fitness market is also predicted and analyzed comprehensively in the work. The development strategy and solution has been proposed according to the situation.

关 键 词：健身市场 发展战略 现状分析 

分 类 号：G812.17[文化科学—体育学]