媒介融合背景下的报网融合探析  

Analysis of Newspapers and Network Integration in the Context of Media Integration

作　　者：林如鹏[1] 顾宇[1] 

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《暨南学报（哲学社会科学版）》2009年第1期125-131,共7页Jinan Journal(Philosophy and Social Sciences)

基　　金：教育部人文社会科学基金项目<消费时代中国传媒文化研究>(批准号:05JA860005)

摘　　要：新技术力量的推动产生了新媒体,从而导致信息传播方式和阅读习惯的变化,进而导致注意力经济的转变,市场的变化使传统媒介和新媒介由对立到竞合,最终寻求融合的发展,媒介形态必然要适应这一变化而产生媒介的共生体——"报网融合",面对竞争报网努力探索新的信息传播、生产和经营方式。New technology forces the production of new media,it changes the way of information transmission and reading habits of people,in turn leads to the attention economic change. According to the changing market,traditional media and new media become by the opposition to cooperate to find the ultimate integration of the development. Media must adapt to this form of changes so a symbiotic body in the media appears-newspapers and network integration. In the face of competition,network and newspaper try hard to explore new methods of information dissemination,production and management. And this paper on the integration of media background,try to make a brief discussion of this trend.

关 键 词：报网融合 媒介融合 互动 

分 类 号：G21[文化科学—新闻学]