加强旅游文化产业地理标志保护的思考——以旅游景区景点为例  

A Suggestion for Improving Geographical Indication Protection in the Industry of Tourist Culture

作　　者：张建梅[1] 王鹏飞[2] 苏喆[2] 

机构地区：[1]天津师范大学历史文化学院,天津300384 [2]扬州大学法学院,江苏扬州225009

出　　处：《江西财经大学学报》2009年第2期108-111,共4页Journal of Jiangxi University of Finance and Economics

基　　金：国家哲学社会科学基金项目(07BFX043);天津市哲学社会科学研究规划重点项目(TJSR07-1007)

摘　　要：景区景点名称频遭抢注,凸显我国法律对景区景点名称保护的不足,透露出现有的商标法保护模式很难胜任对旅游景区景点的保护。通过地理标志专门立法对旅游景区景点名称进行保护是一种可行的思路。但我国现行的《地理标志保护规定》对旅游业的地理标志采取了漠视的态度,而且立法层次较低,因此迫切需要通过制定《地理标志保护法》,将对景区景点名称的保护纳入其中。Preemptive registering of trademark has frequently happened to the names of scenic spots, which exposes the deficiency of China＇ s Trademark Law in protecting the spots and especially their names. It is observed that special legislation based on geographical indications should be a way out to help protect their names. However, geographical indications have been ignored in China＇ s Regulations on the Protection of Geographical Indication, which does not enjoy a high legal status yet. Therefore, it is urgent to enact a Law on the Protection of Geographical Indications to protect the names of scenic spots.

关 键 词：旅游 文化产业 景区景点 地理标志 法律保护 

分 类 号：F592.3[经济管理—旅游管理]