新形势下的产品开发之略  

Strategy of Product Development under Economic Crisis

作　　者：谢方明[1] 

机构地区：[1]中国纺织信息中心产品事业部

出　　处：《纺织导报》2009年第4期90-92,共3页China Textile Leader

摘　　要：当前,关于我国纺织企业的产品开发工作的讨论与思考尚普遍处于战术层面,面对新的宏观形势与竞争格局,从战略层面审视产品开发工作显得更为重要。At present, the discussion of new product development in China is still on the tactic stage. Under new circumstance of economic crisis, it＇s of much more significance to treat new product development project from the strategical point of view.

关 键 词：产品开发 纺织企业 竞争格局 层面 

分 类 号：F426.81[经济管理—产业经济]