创建吉林省服装自主品牌  

Create the Own Clothing Brand of Jilin Province

作　　者：余燕[1] 雒薇艳[1] 

机构地区：[1]长春工业大学纺织服装学院,吉林长春130012

出　　处：《纺织服装科技》2009年第1期32-35,共4页Technology of Textile & Apparel

摘　　要：创建自主服装品牌是我国服装行业走向高端的必由之路，借鉴国内外以及吉林省内优秀服装企业应用CIS策划创建知名品牌的成功案例，对长春西服有限责任公司品牌战略进行了科学系统的分析，并提出了相应的CIS对策与设计方案。Creating an own clothing brand is the only way for the clothing industry in China goes to high-end. Take the successful cases of the outstanding clothing enterprise apply CIS to plan and create well-known brand, both at home and abroad, or in Jilin province as a reference. Make a scientific analysis on the brand strategy of Changchun Suit Co. , Ltd. , and conclude the corresponding countermeasures and design proposal.

关 键 词：服装企业 自主知名品牌 CIS策划 CIS企业识别系统 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程] F426.86[经济管理—产业经济]