沙滩休闲旅游价值影响因素分析——以青岛海水浴场为例  

Analysis on Facfors Influencing Sand-beach Values for Tourism——Qingdao Swimming Beach as an Example

作　　者：刘康[1] 

机构地区：[1]山东社会科学院海洋经济研究所,山东青岛266071

出　　处：《海岸工程》2009年第1期72-80,共9页Coastal Engineering

基　　金：山东省社科规划重点项目--山东滨海旅游资源价值评估方法体系研究(05JDJ05)

摘　　要：沙滩休闲游乐价值受到沙滩的物理、化学、生物学特征及人口统计因素等各种社会、经济因素的影响,特别是游客的个体因素对沙滩休闲游乐价值具有重要的影响。通过对影响游客沙滩选择的因素进行评估,结合沙滩的游客支付意愿和环境保护意愿调查,系统地对不同自然及人口统计因素对沙滩游憩成本、沙滩使用支付意愿及环境保护意愿的影响及关联程度进行了统计分析,得出环境质量、家庭收入、沙滩游览次数等因素对沙滩休闲旅游价值具有显著影响。Sand-beach recreational values may be influenced by the social and economical factors related to the environmental physics, chemistry, biology, and the demographic statistics. The beach values can be also influenced by the factors related to tourist individual preference. Assessment of the factors determining the tourist priority selection is conducted. In addition, their willingness to pay the expense for the beach recreation and to protect the beach environments are investigated. The factors are systematically derived from the statistics related to the natural environments and the tourist demography. The statistics and analysis include the cost for keeping the beach recreation, the tourist willingness to pay for the sand beach use and to protect the beach environments, and the correlation among the above-described aspects. Finally it is concluded that the environmental quality, the tourist family incomes, the beach tour frequency give remarkable effects on the beach recreation values.

关 键 词：沙滩休闲旅游价值 影响因素评估 人口统计因素 显著性检验 

分 类 号：F59[经济管理—旅游管理]