现代新闻传播中受众地位的变化  

The Changes in the Status of Audience in the Modern Journalism

作　　者：王海波[1] 张书婷[1] 

机构地区：[1]内蒙古民族大学文学院,内蒙古通辽028043

出　　处：《内蒙古民族大学学报（社会科学版）》2009年第1期119-120,共2页Journal of Inner Mongolia Minzu University：Social Sciences

摘　　要：近三十年来,随着我国改革开放的不断深入,社会政治、经济、文化等方面实现了大发展,随着新闻改革的深入,新闻事业发生了翻天覆地的变化,其中一个重要的方面就是受众地位的转变,在大众传播过程中受众的地位越来越高。这种变化趋势是由多方面因素造成的,影响传媒发展的社会因素当然是首要的。面对这种变化趋势,新闻传播者对于受众的地位也有了新的认识。The past 30 years, as China＇s reform and opening-up continued to deepen, social, political, economic and cultural development, along with the deepening of the reform of journalism, journalism has undergone enormous changes, one of the important aspects of the audience is the status of Changes in the course of the mass audience is becoming more and more high. This trend is caused by many factors, the impact of the media, of course, the social dimension of development is first and foremost. In the face of this trend, the news disseminators of the audience for a new position.

关 键 词：受众地位 社会因素 新闻传播者 

分 类 号：G232[文化科学]