数字艺术和虚拟广告在产品推广中的应用  

Application of Digital Art and Virtual Advertisement in Product Promotion

作　　者：汤娜[1] 王俊琪[1] 吕正刚[1] 

机构地区：[1]天津商业大学,天津300134

出　　处：《包装工程》2009年第4期171-173,共3页Packaging Engineering

基　　金：天津市商学院青年科研培育基金项目(050106)

摘　　要：通过对数字艺术和虚拟广告的介绍,阐述采用数字艺术来实现虚拟广告的升华,利用虚拟市场资源开创产品及品牌的推广道路,研究应用数字艺术与虚拟广告使更多受众了解产品及品牌信息,提升产品在虚拟市场的形象,扩大品牌的影响力和提高市场购买率。Digital arts and virtual advertisement were introduced. The ways to use digital art to improve virtual advertisement and to use virtual market resources to develop the way of brand and product promotion were introduced. It was put forward that the application of digital art and virtual advertisement can let more target customers know the information of the brand and the product, improve product image in virtual market, enhance the influences of the brand, and increase the market purchasing rate.

关 键 词：数字艺术 虚拟广告 新媒介 互联网 

分 类 号：J524.3[艺术—艺术设计]