信息时代高校校报受众探析  

Reform in University Journals and Readers of Information Age

作　　者：刘璐[1] 于洁[1] 

机构地区：[1]北京大学医学部党委宣传部,北京100191

出　　处：《中北大学学报（社会科学版）》2012年第4期97-100,共4页Journal of North University of China：Social Science Edition

摘　　要：高校校报是高校宣传思想工作的重要载体。随着信息时代的到来,作为传统媒体的高校校报面临着读者群萎缩、关注度降低等一系列挑战。通过了解受众群体,认为实现高校校报的革新已成为当务之急。本文着眼于信息时代高校校报读者定位和需求转变,分析了高校校报的影响力之所在,对高校校报的革新方向进行了研究,以期推动高校校报发展,使之成为吸引人、影响人的校园内的主导媒介。University journals not only play a significant role in the promotion of ideological ideas at universities,but serve as the mainstream media on campus.With the advent of the Information Age,as the traditional media,university journals are under a series of challenges,such as the declining numbers of both readers and public attention.Therefore,the major concern for the reform of university journals is to have an insight into readers and the functions of university journals themselves.This paper analyzes the influence of university journals,and readers' demand,and finally puts forward the strategies,hoping to promote the further development of university journals.

关 键 词：信息时代 受众 高校校报 革新 

分 类 号：G237.5[文化科学]