中国服饰零售业之翘楚：百货店业态分析  

Analysis of Chinese Department Store Industry

作　　者：蔡建梅 Mr.Joe 

出　　处：《中国服饰》2007年第2期44-47,158,共5页China Fashion

摘　　要：在短短二十多年的时间里,国内服饰零售业经历了一个全面革新的过程。服饰零售渠道迅速开拓并渐渐层化出来,它们错位经营并彼此交融,共生共赢,构成了目前中国服饰零售业态的新局面。Compared with the developed American and European countries, China is obviously lagging behind in retail industry development.But the forms of the clothing retail infrastructure of China are complete,which are not at all weaker than those of the developed countries. In the short period of more than 20 years,the domestic clothing retail industry has experienced a brand new revolutionary process.The clothing retail channels are rapidly explored and segmented: Big-brand(Luxurious Product)Fashion Center, Department Store,Franchise(Chain)Store,Big- brand Discount Shop,Shopping Mall,Hypermarket, Supermarket,and(loose)Small Clothing Store. These different types of stores operate in harmony and achieve their respective successes,forming the new phase of the current Chinese clothing retail industry.

关 键 词：大型百货商店 零售业态 中国服饰 中国消费者 错位经营 品牌结构 百货业 新局面 服装品牌 发达国家 

分 类 号：F721[经济管理—产业经济]