Ant Triumphs Over Elephant  

作　　者：TAN WEI 

出　　处：《Beijing Review》2007年第30期34-35,共2页北京周报（英文版）

摘　　要：Lanye, a small beer producer in Zhejiang Province, has won a lawsuit against beverage giant Pepsi over trademark infringement In 2005 Pepsi began launching a massive marketing campaign to promote its soft drink with the theme “Blue Storm.”Contrary to

关 键 词：IPR Ant Triumphs Over Elephant 

分 类 号：F416.82[经济管理—产业经济]