汉字造字法在标志设计中的信息传递  

The Information Transformation of Coining Chinese Characters in the Mark Designing

作　　者：赵一东[1] 

机构地区：[1]内蒙古大学艺术学院艺术设计系,内蒙古呼和浩特010010

出　　处：《内蒙古大学艺术学院学报》2004年第2期66-69,共4页Journal of Art College of Inner Mongolia University

摘　　要：标志设计的取材由于各个国家、民族的文化历史不同 ,生活习俗宗教信仰不同 ,人文环境地域不同 ,而设计各有特点。汉字的造字从一开始就有着形象的依据性和高度概括的标识性 ,而标志设计以汉字造字的陈述、比喻、象征、推理、转注、假借等手法为创意源泉 ,力求其设计与受众形成思维的共同点 ,启发受众的联想 ,达成共识 ,来完成信息传达和视觉识别的准确性。the mark designing has its own features due to the difference between countries, nationalities, cultures, histories, customs, religious beliefs and the environments. The coiningbof Chinese characters , from very beginning, had the symbolic basis and highly generalized symbolic feature. Mark designing takes coining of Chinese characters as its creating source to seek for the common thinking with the accurate information transformation and visual identification.

关 键 词：汉字造字法 标志设计 信息传递 

分 类 号：J524[艺术—艺术设计]