中国旅行社应对外资注入策略分析  

The Strateg ic Analysis of Foreign Capital Absorption in Chinese Travel Agency

作　　者：于超越[1] 王倩颖[1] 

机构地区：[1]绥化学院地理与旅游管理系,黑龙江绥化152061

出　　处：《绥化学院学报》2009年第2期20-22,共3页Journal of Suihua University

摘　　要：随着我国加入世贸组织,特别是2003年6月之后旅游业对外开放进入了一个新时期,尚未准备好的中国旅行社喜忧参半,如何应对外资的注入成为旅游业发展的关键。文章在中国外资旅行社现有状况的基础上分析了外资注入的影响,探讨了应对外资注入的策略。With China＇s entry into WTO, especially the opening of tourism to the outside coming into a new phase, it is mingled hope and fear for not well-prepared travel agency of China, How to dispose tho absorption of foreign capital becomes essential for the development of tourism. Based on the present situation of travel agency funded by foreign capital, this paper analyses the influence of the absorption of foreign capital, and probes into the strategies of disposing the absorption of foreign capital.

关 键 词：旅游业 旅行社 外资 

分 类 号：F592[经济管理—旅游管理]