经济学和心理学中的羊群行为述评  

A review of herd behavior in economics and psychology

作　　者：徐浩庆[1] 

机构地区：[1]中国社会科学院研究生院经济系,北京100102

出　　处：《沈阳工业大学学报（社会科学版）》2009年第2期132-138,共7页Journal of Shenyang University of Technology(Social Sciences)

摘　　要：近几年来,中国股票市场和房地产市场等资本市场价格显示了较大的波动性,羊群行为理论可能提供了解释价格超常波动性的视角。对经济学和心理学中的羊群行为进行了综述和比较研究,认为经济学家主要考虑羊群行为的获利性问题,而心理学家关注羊群行为发生的原因。两个研究领域存在前提假设的差异和关注焦点的差异,由此带来方法论上的混乱。制度经济学可能会弥补两者的差异,从而衍生出一个综合的分析框架。The Chinese capital markets including stock market and real estate market have witnessed excessive price volatility in recent years. Herd behavior theory might provide a perspective to account for this excessive price volatility. Review and comparison are made comprehensively on herd behavior concepts in economics and psychology. While economists focus on the profitability of herd behavior, psychologists pay attention to the motive of herd behavior. The differences in premises and focuses of research between the two disciplines undoubtedly cause methodological confusion. Institutional economics might bridge the gap and derive a comprehensive framework of analysis.

关 键 词：羊群行为 乐队彩车效应 递增回报 社会网络 参照组 转换理论 

分 类 号：F830[经济管理—金融学]