青藏铁路通车对西藏生态旅游发展的SWOT分析  

An SWOT Analysis on the Development of Tibet's Eco-tourism Influenced by Qinghai-Tibet Railroad

作　　者：张世聪[1] 

机构地区：[1]西藏民族学院政法学院,陕西咸阳712082

出　　处：《西藏民族学院学报（哲学社会科学版）》2009年第2期39-44,共6页Journal of Tibet Nationalities Institute(Philosophy and Social Sciences Edition)

摘　　要：西藏生态旅游资源得天独厚,后发优势强劲。青藏铁路的通车,对西藏生态旅游发展的意义深远。本文借助现代营销学中的SWOT分析法对青藏铁路通车后,西藏生态旅游发展所面临的问题进行分析,为西藏生态旅游发展提几点建议。Tibet possesses advantageous eco-tourism resources and strong late-development advantages. Qinghai-Tibet railroad being open to traffic is of profound significance to Tibetan eco-tourism development. Through the modern marketing study SWOT method, this article makes an analysis on the problems occurred after the qinghai-Tibet railroad being open to traffic and proposes several suggestions for the development of Tibet eco-tourism.

关 键 词：青藏铁路 西藏 生态旅游 SWOT分析法 

分 类 号：F592.775[经济管理—旅游管理]