我国网络营销发展的战略构想  

A Strategic Conception on the Development of Network Marketing in China

作　　者：郭庆然[1] 

机构地区：[1]河南科技学院,河南新乡453003

出　　处：《未来与发展》2009年第3期13-17,39,共6页Future and Development

基　　金：河南省政府决策研究招标课题<河南省农产品品牌战略研究>(编号:B075)的阶段性研究成果

摘　　要：网络营销是一个全新的、不断变化的领域,它创新了传统的商务模式,也改变了人们传统的购物方式。网络营销是对传统营销方式的创新,它具有特殊的优越性和不可替代性。然而,由于我国的网络营销尚处于起步阶段,发展总体水平较低,网络对企业营销的巨大优势与潜力尚未被挖掘出来。发展网络营销需要政府、企业及消费者协同努力,改善网络消费环境,更新网络消费观念,积极创造条件,推动网络营销良性发展。Network marketing that is a brand-new, constantly changeable field innovates the traditional commercial mode, and has changed traditional shopping ways of people too. Network marketing that has the special superiority and non-vicariousness is the innovation of the traditional marketing way. However, Because of being at the start stage and the lower aggregate development level, the network′s huge superiority and the latent capacity to the enterprise marketing have not been excavated yet. The development of network marketing needs the joint effort of the governments, the enterprises and the consumers that must improve the network expense environments, update the network expense ideas and create the conditions positively, impelling the benignity development of network marketing.

关 键 词：网络营销 独特优势 营销创新 经济绩效 

分 类 号：F724.6[经济管理—产业经济]