户外广告与城市景观  

Outdoor advertisement and urban landscape

作　　者：常宏[1] 

机构地区：[1]山西财经大学文化传播学院

出　　处：《山西建筑》2009年第14期42-43,共2页Shanxi Architecture

摘　　要：介绍了国内外的城市户外广告现状,从建设和谐城市的理念出发,归纳了城市户外广告景观设计的对策,通过城市户外广告,以实现拓展城市空间、提升城市品质、推动城市经济发展、促进城市可持续发展的目标。The thesis introduces the urban outdoor advertisement situation at home and abroad, to start with the belief of building harmonious city, and it generalizes the countermeasures for the urban outdoor landscape design, through urban outdoor advertisement, in order to expand urban space, improve the urban quality, promotes urban economy development and urban sustained development.

关 键 词：户外广告 城市景观 设计 发展 

分 类 号：TU984[建筑科学—城市规划与设计]