论高校科技期刊的品牌定位与运作  

Discussion about brand ascertainment and operation of university science journals

作　　者：邓美艳[1] 

机构地区：[1]沈阳工业大学学报编辑部,沈阳110023

出　　处：《编辑学报》2009年第2期112-114,共3页Acta Editologica

摘　　要：通过理论分析和实例论述了高校科技期刊的品牌定位与品牌运作的问题,目的是使高校科技期刊适应市场经济和社会发展的需要,达到健康可持续地发展。Based on the theoretical analysis and some examples, the brand ascertainment and operation of university science journals are discussed in detail. This study is aimed to make the journals become more suitable for market economy and social development, and can develop healthily and sustainably.

关 键 词：高校科技期刊 品牌定位 品牌运作 

分 类 号：G237.5-F[文化科学]