CBA联赛南京主场观众特征的调查与分析  

Analysis on CBA Basketball Spectators' Characteristics in Nanjing

作　　者：杨志军[1] 李香君[2] 张世林[3] 

机构地区：[1]商丘师范学院体育学院,河南商丘476000 [2]河南科技学院,河南新乡453000 [3]南京体育学院运动系,江苏南京210014

出　　处：《怀化学院学报》2009年第2期81-84,共4页Journal of Huaihua University

摘　　要：运用文献资料法、现场抽样调查法和专家访谈法,对我国男子职业篮球联赛南京主场现场观众在性别、年龄、职业、文化程度、收入、看球动机、看球方式、及对门票价格的态度进行了分析,为职业篮球经营者开发职业篮球市场提供参考性的资料.Based on the literature analysis, questionnaires and expert＇s comments, the different characteristics of basketball spectators in Nanjing, such as gender, age, occupation, education background, incomes, motivation, fashion and the attitude of the price, have been studied in the paper. The study is attempting to provide the reference for professional basketball marketer to developing the professional basketball market.

关 键 词：南京 CBA 观众 俱乐部 

分 类 号：G80[文化科学—运动人体科学]