基于GIS的零售商业网点选址评价模型研究  

Research of Evaluation Model of Commercial Retail Net Location Based on GIS

作　　者：赖志斌[1] 潘懋[1] Yonghui Song 

机构地区：[1]北京大学地球与空间科学学院,北京100871 [2]School of Built Environment, University of Salford, Room 9, Technology House Lissadel Street, Salford, M6 6AP, UK

出　　处：《地理信息世界》2009年第2期22-26,47,共6页Geomatics World

摘　　要：传统零售商业网点选址模型主要是基于统计的静态模型。分析了影响零售商业网点选址的人口、经济、市场竞争三个关键要素,结合GIS,提出了一种基于权重设置的零售商业网点选址评价模型,并阐述了模型的应用流程。该模型在深圳市罗湖区公共信息服务平台中进行了典型应用实现,并检验了模型的应用可行性。The characteristic of the traditional commercial retail net location model is the static model based on statistics. Three key factors which include population, economy and market competition impact the commercial retail net location. A new evaluation model of commercial retail net location is based on weight setting and Geographic Information System, the application flow of this model is described. In addition, typical application is done in public information service platform of Luohu District of Shenzhen City base on this model. And it validates the feasibility of this model.

关 键 词：GIS 零售商业网点 购买力指数 零售饱和度指数 

分 类 号：P208[天文地球—地图制图学与地理信息工程]