厂商农一体化营销模式的探讨  

Discussion on the Integrated Marketing Model of Manufacturers-businessmen-farmer Households

作　　者：周义[1,2] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070 [2]瓮福(集团)有限责任公司,贵州贵阳550002

出　　处：《贵州农业科学》2009年第4期177-179,共3页Guizhou Agricultural Sciences

摘　　要：从中国化肥营销的特点和农民种粮的实际出发,以"肥粮"结合为切入点,提出了厂商农一体化的运作方式和措施,并论述了厂商农模式对提升化肥营销的竞争力及巩固终端用户的重要意义。The paper puts forward the integrated operation way and measures of manufacturers-businessmen-farmer households from the angles of fertilizer marketing feature and needs of farmer households based on the combination between fertilizer and food, and discusses the important meaning of the integrated marketing model in improving competitiveness of fertilizer marketing and strengthening terminal consumers.

关 键 词：厂家 商家 农户 一体化 营销模式 

分 类 号：F304.3[经济管理—产业经济]