龙游商帮文化的“可视性”旅游开发策略  

Strategies of Developing the Culture of Longyou Merchants Associations as "a Visual Scenic Area"

作　　者：王京平[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《浙江师范大学学报（社会科学版）》2009年第3期83-87,共5页Journal of Zhejiang Normal University(Social Sciences)

摘　　要：龙游商帮以一县之域跻身于明清时期的"中国十大商帮"之列,留下了丰富的物质和精神文化遗产,将这一商帮文化转化为旅游资源并开发成可视性旅游景区,是龙游旅游文化之神韵,也是龙游经济发展的新的支撑点和增长点。文章提出了以"鸡鸣山民居苑"为载体,以龙游商帮文化为文化主线,打造"浙商故里"旅游品牌的开发策略。Listed among ＂Chinese top ten merchants associations＂ in Ming and Qing Dynasties, Longyou merchants associations, though at the country level, have handed down a rich legacy materially and culturally. To turn the culture of merchants associations into tourist resources, which are to ,be developed into a visual scenic area, may serve as the verve of Longyou tourist culture and may become the new supporting point and source of growth for Longyou＇ s economic development. The author holds that ＂Hometown for Zhejiang Merchants＂- the tourist brand, can be built with the key ＂Local Residence at Jiming Mountain＂ as the carrier, and with the culture of Longyou merchants associations as the backbone.

关 键 词：龙游商帮 文化旅游 开发策略 

分 类 号：F590.3[经济管理—旅游管理]