转型期旅行社核心竞争力探析  

An Analysis of Travel Agencies' Core Competitiveness in Transition

作　　者：郑坚强[1] 黄耀丽[1] 刘书安[1] 

机构地区：[1]佛山科学技术学院旅游系,广东佛山528000

出　　处：《佛山科学技术学院学报（社会科学版）》2009年第2期87-92,共6页Journal of Foshan University(Social Science Edition)

基　　金：广东省软科学研究项目"大珠江三角洲城市间旅游竞争与合作研究"(2004B0102076)

摘　　要：核心竞争力的培育是旅行社确立竞争优势的关键。目前旅行社在培育核心竞争力方面存在规模弱小、品牌缺乏、产品服务无特色、技术滞后等问题,提升旅行社核心竞争力应该从明确定位、品牌运营、信息技术、创建先进的企业文化等方面着手。Core competitiveness, as is well-known to all, is the key to establishing competitive advantage of travel agencies. This paper analyses the existing problems in fostering core competitiveness of travel agencies such as small scale, lack of new brands, less specialty for product service and lagging technology, and proposes some solutions from the aspects of clear evaluation, brand effect, technical innovation and advanced enterprise culture.

关 键 词：旅行社 核心竞争力 竞争优势 对策 

分 类 号：F590.63[经济管理—旅游管理]