双分销渠道下需求受价格影响的单周期产品供应链订货策略研究  

Research on Order Strategy of Single-period Products in Dual-Distribution Channel Supply Chain under Price-Dependent Demand

作　　者：叶飞[1] 文莉[1] 

机构地区：[1]华南理工大学工商管理学院,广东广州510640

出　　处：《运筹与管理》2009年第2期53-58,共6页Operations Research and Management Science

基　　金：广东省哲学社会科学"十一五"规划项目基金资助项目(06003);广东省自然科学基金资助项目(05006576);广东省软科学项目基金资助项目(2006B70101014;2007B07090031);华南理工大学SRP学生计划

摘　　要：如何协调双分销渠道冲突问题已成为近年来供应链管理领域研究的一个重要议题。本文着重考虑一类制造商生产能力有限且需求受价格影响的双分销渠道供应链订货决策问题。通过数学建模的方式,建立了两类供应链决策模型:(1)以制造商为主方,零售商为从方的Stackelberg主从对策双分销渠道订货决策模型;(2)制造商与零售商合作情形下的双分销渠道集中决策模型,并分别证明了最优的存在性。另外,还利用遗传算法对两类模型进行求解,并通过数值分析得到一些重要的管理启示。In recent years how to coordinate dual-channel conflict issue has become one of the important topics in the research field of supply chain management. The order policy under dual-channel structure with manufacturer production capacity constraint and the price-dependent demand environment is studied in the paper. By modeling, two models are respectively established to analyse the Stackelberg model in which the manufacturer acts as the leader while the retailer is the follower and the integrated decision with cooperation between manufacturers and retailers. They prove the existence of the optimal respectively. Also, genetic algorithm is applied to solve those models. By the results of numerical experiments, some helpful management implication is concluded.

关 键 词：双分销渠道 供应链 需求受价格影响 STACKELBERG主从对策 

分 类 号：F253.4[经济管理—国民经济]