浙江“农家乐”旅游开发的动力机制与实现途径  

Driving Mechanism and Approaches to Developing "Farmer Household Tourism" in Zhejiang

作　　者：张建国[1] 俞益武[1] 李健[1] 夏盛民 郑国全[1] 

机构地区：[1]浙江林学院 旅游与健康学院,浙江临安311300 [2]柯城区七里乡,浙江衢州324015

出　　处：《商业研究》2009年第5期163-168,共6页Commercial Research

基　　金：钱江人才计划项目《浙江省农村人口过疏化研究》,项目编号:QJC0601003;浙江省旅游科学研究项目,项目编号:ZJLYY13

摘　　要：浙江"农家乐"旅游的开发是在资源环境保护、社区经济发展和旅游市场需求的推动下,在旅游产品吸引力的拉动下,以及在中介系统的引导和支持系统的辅助下进行的。在构建浙江"农家乐"旅游发展动力结构模型,分析了系统构成与动力机制,探讨了各系统实施主体应承担的作用和不同发展时期的变化,以期为浙江"农家乐"旅游的可持续发展提供依据,也为其他经济发达地区的"农家乐"旅游发展模式提供参考。The development of ＂farmer household tourism＂ in Zhejiang oeeurs as being pushed by resources and environmental protection, community eeonomie growth and tourism market demand, pulled by tourist products attraction, guided by intermediary sectors with system support. Protection is a lifeline for ＂farmer household tourism＂ . The paper advances the primary model of ＂farmer household tourism ＂, analyses its forming and driving mechanism, explores the functional parts and their various changes in different periods. It aims at provideng the basis for the sustainable development of ＂farmer household tourism＂ in Zhejiang and the references for other areas concerned.

关 键 词：农业旅游 农家乐 动力机制 实现途径 浙江 

分 类 号：F590.3[经济管理—旅游管理]