陶瓷名作的营销模式探析  

Research on Marketing Pattern of Celebrated Ceramics

作　　者：朱云莉[1] 胡林荣[1] 

机构地区：[1]景德镇陶瓷学院,江西景德镇333001

出　　处：《中国市场》2009年第10期155-157,共3页China Market

摘　　要：陶瓷名人名作是指陶瓷名家以其本人名义或与他人合作生产制作的独具艺术特色和高艺术水平的各类陶瓷或陶瓷艺术作品。随着我国经济的快速发展,人们的生活水平不断提高,购买力和艺术鉴赏力也不断提升,购买当代陶瓷名人名作成了当今社会一大投资新热点。本文提出了陶瓷名家名作的几种主要营销模式,并对选择这些营销模式时应考虑的因素进行了探讨。The ceramic celebrity celebrated work is refers to the ceramic famous expert by its myself name either and other people cooperative production manufacture alone artistic feature and high artistic level each kind of ceramics or the ceramic art work. Along with our country economy fast development, people＇ s riving standard enhances unceasingly, the purchasing power and the artistic percipient also unceasingly promote, the purchase present age ceramics celebrity celebrated work has become now a social great investment new hot spot. This article proposed the factor which the ceramic celebrity celebrated work＇ s several kind of main marketing pattern, and to chooses when these marketing pattern should consider to carry on the discussion.

关 键 词：陶瓷 名家名作 营销模式 因素 

分 类 号：J527-F[艺术—艺术设计]