出口商品商标的定位设计与保护  

Positioning Design and Protection of the Export Commodity Trademark

作　　者：张传斌[1] 

机构地区：[1]南京师范大学,南京210079

出　　处：《包装工程》2009年第5期150-152,共3页Packaging Engineering

摘　　要：随着中国出口商品贸易日益增长,中国品牌商品进入国际市场的契机也逐渐增多,这给出口企业在商品商标管理提出了更高的要求。从商标设计、注册、保护等领域对当前我国出口商品商标加以分析,并提出了应对措施。Along with the increase of Chinese commodities export trade, more and more Chinese trademark commodities enter into the international market, which request higher level of trademark management of the export corporations. Current export commodity trademarks of China were analyzed from the design, enrollment, protection, and other fields, and the countermeasures were put forward.

关 键 词：出口商品商标 定位设计 保护 

分 类 号：F760.5[经济管理—产业经济]