湘杂棉产业化经营的实践与启示  

Practice and Enlightenment of Xiangzamian Industrialization

作　　者：杨杨[1,2] 

机构地区：[1]湖南农业大学经济学院,湖南长沙410128 [2]湖南省棉花科学研究所,湖南常德415101

出　　处：《湖南农业科学》2009年第4期109-111,共3页Hunan Agricultural Sciences

摘　　要：湘杂棉产业化得益于品牌战略的实施。通过建立品牌、打造品牌、维护品牌,有效地克服了农业科研成果推广与产业化中地域性强、保密性差、用户分散及效果易受环境影响等不利因素,为农业科研成果的推广与产业化提供了借鉴。Xiangzamian industrialization benefited from the implementation of brand strategy. Through building, consolidating and protecting a brand, the negative factors shuch as strong territorial protection, weak confidentiality, dispersed customers and effect affected to environmental factors were overcome, which provide a reference for the popularization of agricultural scientific research results and industrialization.

关 键 词：湘杂棉 产业化 品牌战略 

分 类 号：S562[农业科学—作物学]