零售业“Big Middle”形成机理的经济学分析  

Economic Analysis on the Formation Mechanism of Retailing "Big Middle"

作　　者：韩耀[1] 刘宁[1] 晏维龙[2] 庄尚文[3] 

机构地区：[1]南京财经大学国际经贸学院,江苏南京210003 [2]淮海工学院,江苏连云港222005 [3]中国人民大学商学院,北京100872

出　　处：《产业经济研究》2009年第3期58-64,共7页Industrial Economics Research

基　　金：国家自然科学基金“流通主导型渠道的形成机理及其效率增进机制研究”(项目编号:70772009)阶段性成果之一。;南京财经大学科研基金项目资助(项目编号:2007ZCA030)

摘　　要：每一次零售业态变革基本上都与技术、偏好或行为有关:科学技术在零售领域的应用提高了零售服务水平并且降低了零售服务的成本,不同偏好的消费者选择使得不同零售业态的生存获得相应的市场空间,零售商的进入与退出行为的选择导致了特定市场空间中主导零售业态的形成。本文通过对零售业"Big Middle"的形成机理进行经济学分析,并且依据中国零售业态发展的实践进行了相应的实证检验,从而为信息化和网络化条件下零售业的发展提供一定的理论指导。The reform of the retail type is related to three aspects ： technology, preference or behavior. The application of technology into the retailing has enhanced the retail service level and reduced the cost. The selection of consumers with differ- ent preferences has survived the different retail types. The choice of entry and exit of retailer has led the formation of dominant retail type in certain market spaces. This paper analyzes the formation mechanism of retailing ＂Big Middle＂ with economics perspective and empirically test the conclusion based on development of retail type in China to put forward with theoretically guild for the development of retailing at the background of information economy and international competition.

关 键 词：零售业 BIG MIDDLE 技术进步 消费者选择 

分 类 号：F713.32[经济管理—产业经济]