基于顾客需求的轿车感觉特性设计支持技术  

Customer-Oriented Study on Design Support Technology Based on Perception of Car Style

作　　者：郭伏[1] 刘改云[1] 陈超[1] 李森[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《东北大学学报（自然科学版）》2009年第5期741-744,共4页Journal of Northeastern University(Natural Science)

基　　金：国家自然科学基金资助项目(70771022);中国博士后基金资助项目(20070410354);辽宁省教育厅人文社科基地项目(2008JD24)

摘　　要：针对产品设计亟待解决的感觉特性设计问题,提出了以顾客感觉偏好为导向的产品感觉特性设计支持技术框架.以轿车产品为例,建立了产品感觉特性评价量表,运用多元回归分析方法,构建了顾客感觉偏好与轿车感觉特性关系模型,从图库中另选8张图片进行评价,验证了模型的可行性;在此基础上,对轿车外观设计变量作型态分解,应用数量化I类指导思想建立了轿车感觉特性与设计变量关系模型.To solve the urgent problem that the product design shall be done according to customer＇s perception of its features, the framework of design support technology is proposed guiding the designers to seek and recognize customer＇s preference. Exemplified with the cars as products, an appraisal scheme was framed for customer＇s perception of the features of car style. Then, by multivariate regression analysis, a model is developed for the relationship between customer＇ s perception of preference and the perceivability of a car. The feasibility of the model is verified with the appraisal by 8 pictures chosen from image library. And the appearance design of a car is decomposed into several variables to develop the model for the relationship between customer＇s perception of the features of car style and car＇s design variables under the guidance of quantitative theory I.

关 键 词：感觉特性 支持技术 因子分析 数量化Ⅰ类理论 轿车产品 

分 类 号：TB472[一般工业技术—工业设计]