公司战略变革模式分析——基于知识的结构化框架  

The Analysis of Models of Change in Corporate Strategy-Structural Framework in the Perspective of Knowledge

作　　者：项国鹏[1,2] 

机构地区：[1]浙江工商大学工商管理学院,杭州310018 [2]浙江工商大学现代商贸研究中心,杭州310035

出　　处：《科学学与科学技术管理》2009年第5期99-104,共6页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(70702039);教育部人文社会科学研究青年项目(06JC630025);浙江省社会科学基金重点项目(07JDZS12Z)

摘　　要：基于企业是知识一体化组织和公司战略变革是一种组织学习行为的学理认识,构建了公司战略知识维度的结构。以此为分析框架,根据公司战略变革原因、公司战略变革弹性和公司战略变革目的这三个标准,划分四种公司战略变革模式,揭示每种模式知识维度的结构、适应情形和知识特性。四种公司战略变革模式的知识联结是公司战略学习机制。增强公司战略弹性是成功选择公司战略变革模式的关键举措。Based on the theoretical understanding that firm is an organization of knowledge integration and the change in corporate strategy is an organizational learning behavior, this paper constructs structure of corporate strategy in knowled organic linkage between corpo framework, this paper divides And the criteria refer to the and the goal of the change ge dimensionality. It is constructed by analyzing knowledge, especially the rate knowledge and corporate strategic factors. With this model as the analytical models of change in corporate strategy into four types in terms of three criteria. reason of the change in corporate strategy, the flexibility of corporate strategy in corporate strategy. What＇s more, this paper also reveals the structure of corporate strategy based on knowledge dimensionality, applicable situation and knowledge character/ characteristic of each model. The knowledge linkage among these four types of models of change in strategy is the learning mechanism of corporate strategy, selecting the model of change in corporate corporate strategy successfully is strengthening corporate strategic flexibility.

关 键 词：战略变革 知识 公司战略学习机制 公司战略弹性 

分 类 号：C934[经济管理—管理学]