恶性窜货的危害、成因及预防控制  

Analysis of Book Market Vicious Commodities Fleeing

作　　者：刘锋[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2009年第3期67-69,32,共4页Publishing Journal

摘　　要：恶性窜货现象是图书出版发行企业在渠道管理中常见又难以根治的问题,素来为业内人士所关注。本文从分析恶性窜货的危害与成因入手,有针对性地提出预防与控制图书市场恶性窜货现象的策略。Vicious commodities fleeing is a common and incurable problem which the book publishing enterprises are faced with in the course of their channel management and the insiders have been long concerning. This paper started with the analysis of the hazard and causes of the vicious commodities fleeing and set forth some well-targeted strategies for the prevention and control on the vicious fleeing at the book market.

关 键 词：图书市场 渠道 窜货 控制 

分 类 号：G235[文化科学]