基于信息混搭的电子商务模式研究  

The E-Commerce Model Based on Information Mashups

作　　者：窦平安[1] 靖继鹏[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报科学》2009年第5期783-787,共5页Information Science

摘　　要：借助混搭技术思想,提出了基于信息混搭的电子商务模式;利用案例分析充分说明了混搭模式的运作方式,包括全买网的"一网开店,多网行销",窄告的主题匹配,广告支持的开放获取期刊等;并提出图书馆与网上书店的混搭模式,设计实施方案。The EC model based on information mashups is put forward with the idea of mashup technology. The implementation of this EC model is explained by case studies, including the launching on a site and marketing on multiple ones of oBuy, the subject-matching narrow ads, and ad-supported open access journals. The authors create a new model for libraries as the affiliates of online bookstores, and design its implementation solution.

关 键 词：混搭 电子商务模式 开放获取 信息共享 信息集成 

分 类 号：G350[文化科学—情报学]