小康社会富裕城镇居民体育消费特征动态分析——以太湖周边苏州城镇为例  

Dynamic Analysis on the Features of the Sports Consumption of Well-off Towns Residents——Taking Towns of Suzhou around Taihu Lake as Example

作　　者：赵胜国[1] 邰崇禧[2] 汪康乐[2] 

机构地区：[1]巢湖学院体育系,安徽巢湖238000 [2]苏州大学体育学院,江苏苏州215021

出　　处：《中国体育科技》2009年第3期110-113,共4页China Sport Science and Technology

基　　金：江苏省体育局体育科技项目局管课题(TY6209)

摘　　要：运用文献资料调研、问卷调查等研究方法,对"环太湖体育圈"苏州城镇居民体育消费特征进行动态分析。结果表明,富裕城镇居民体育消费意识呈现走强趋势、动机日趋健康化、场所仍显简陋化、内容侧重实物化、水平明显贫民化、影响因素丰富多样化、未来发展趋势乐观科学化等。针对存在的问题,提出促进居民体育消费发展的建议。Adopting the method of literature review and questionnaire, the research on the current situation of the sports consumption of Suzhou towns residents within the sports circle around the Taihu Lake reveals such features as increasing awareness, motivation for health, poorly-equipped places, emphasis on facilities, obviously deficient investment, diversified affecting factors and optimistic and scientific developmental prospect. Corresponding proposals are also made to promote the sports consumption of town residents.

关 键 词：小康社会 城镇居民 体育消费 发展特征 苏州 

分 类 号：G80-05[文化科学—运动人体科学]